provides a seamless experience through a full-fledged design methodology.
Our constant endeavor is to create user-centric designs, primarily by working on user research, usability reviews, personae, scenarios, task analysis, and prototypes. To get close to the users’ mental model, we use data gathering methods such as Usability testing, card sorting, contextual inquiry, user interviews, field research, focus groups, and surveys. A complete branding exercise is carried out to create and maintain brand personality. Visual concepts supporting the usability principles and branding guidelines help in adding the ‘fun to use’ aspect to the design solutions.
We prefer to add value to every application or product that has a user interface (UI). Irrespective of the platform, operating system, vertical, or domain, the Clover UX team is adept at handling user experience (UX) challenges and has successfully delivered quality work for more than four years.
Our user-centered design approach ensures that every aspect of design is taken care of and tested with the end users in mind.Usability
It is at the core of any project that we handle for a complete UX. We follow multiple methods to ensure users’ satisfaction with the application.
When we talk about User-centered design (UCD), it is implicit that users come first and hence understanding the users, their demographics and psychographics, and their expectations and interactions with the system is vital for coming up with the perfect-fit design solution. The Cybage UX Group has been involved in multiple projects for user research to help clients plan the re-enhancement, followed by the Design phase.
Once the target users, primary and secondary users, and user groups are understood with the help of stakeholders, and personas or scenarios are created, multiple data gathering methods are followed based on the type and complexity of the requirement.
Visual design plays a major role in providing a good UX to the end users. It goes beyond the look and feel or supporting good information architecture. It needs to first support branding guidelines, be welcoming to the users, retain them for longer, become a key differentiator for people to remember and make associations with the brand, and help in understanding the information hierarchy. It is important to follow the design trends while achieving the rest of the goals.
Along with branding guidelines, all the design principles are followed to create visual concepts. Two to three concepts are created with different approaches. These approaches are discussed and reviewed at every stage. All the key brand attributes are considered for all concepts. It is then up to the stakeholders to select one of them. We also suggest a Brand Attribute Test to be carried out with the end users to obtain the users’ preferences.
Visual design guidelines
Detailed branding guidelines explaining the visual language, transitions, fonts, and effects are created to explain the design style. This is helpful in creating further sections and converting designs into HTML mockups or desktop designs.
Based on the concepts, the team creates design elements such as icons, illustrations, 3-D graphics, animations, and infographics. Concepts for each individual design element are sketched, brainstormed, and finalized. These elements are then explained in the visual design guidelines.
This refers to a set of guidelines that helps maintain brand recognition and visual continuity through the use of typography, graphic design, photography, color palettes, among others.
We manage concept creation, design direction, content management, and artwork for printed material such as brochures, leaflets, newspaper inserts, and presentations. Our work includes the following: